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Penda is an app that allows sellers to market their products to customers using posts, video reels, and livestreams – just like Instagram!

Available July 2023

Download on the App Store
Get it on Google Play
The App

But unlike Instagram, Penda’s primary objective is to sell products and generate revenue by processing thousands of transactions instantly and delivering goods to customers within 24 - 48 hours.

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Our mission is to organize Africa’s informal markets through social commerce, enabling communities to enjoy a safer, cheaper, more reliable, and entertaining shopping experience.

Why Livestream?

Live commerce leads to sales acceleration

Live commerce strategies generate sales quicker by exposing products to thousands of viewers in minutes.

Live commerce builds brand awareness

When consumers see the face behind the brand, or beloved influencers using your products, you can bet they’ll start recognizing your brand more often.

Live commerce encourages impulse buying

People feel more inclined to buy when they are taking part in an exclusive event and want to avoid missing out on limited-time great offer

Personalized Experience

  • Increases customer engagement, participation and sales.

  • Provides a more authentic experience.

  • Real-time inventory counts encourage quick purchasing and checkout.

  • Customers can experience the thrill of live sales, no matter where they watch.

  • Customers can watch, interact with other customers across the platforms, add to cart AND buy without ever leaving the video.

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Penda Live

Create the in-store experience online

This trend digitizes the shopping world. It creates the in-store experience online and that’s exactly what the e-Commerce world has been missing. It’s not simply about just making a purchase anymore, the whole experience around shopping online nowadays involves human interaction to make consumers feel more connected.


Response Architects partners with Alibaba under an exclusive agreement to launch livestream shopping across Africa.


Thank you! A member of our team will be in touch shortly.

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