

Penda allows sellers to market their products and services to customers using stories, video reels, and livestreams.

Our platform manages payments through a secure digital escrow wallet, ‘PenPay’, and delivers products through outsourced logistics partners.
Our mission is to enable communities across Africa to enjoy a safer, cheaper, more reliable, and entertaining shopping experience.


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Increases customer engagement, participation and sales.
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Provides a more authentic experience.
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Real-time inventory counts encourage quick purchasing and checkout.
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Customers can experience the thrill of live sales, no matter where they watch.
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Customers can watch, interact with other customers across the platforms, add to cart AND buy without ever leaving the video.
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Create the in-store experience online
This trend digitizes the shopping world. It creates the in-store experience online and that’s exactly what the e-Commerce world has been missing. It’s not simply about just making a purchase anymore, the whole experience around shopping online nowadays involves human interaction to make consumers feel more connected.

For more information contact:
Isi Abebe
e: isi@penda.live
Mb: +971547396300